The Land Unknown - Deep In The Icy Antarctic ... A Paradise Of Hidden Terrors!
Photos and Story by Ken HulseyFor most of my young life, I believed that somewhere out there was some undiscovered island, secluded jungle oasis, or even a vast underground cavern that had been preserved for millions of years. The main inhabitants of this primeval world would be none other than real living dinosaurs waiting to be discovered by some explorers or a team of scientists.
This belief of mine was fueled by my desire to actually see a living dinosaur or two and the fact that Hollywood had produced numerous movies about people stumbling upon lost worlds filled with creatures from the prehistoric past.
For my first image, I have chosen a promo advert for the 1957 Universal International release "The Land Unknown". Now what sets this particular image apart from any other movie poster, magazine ad, or lobby card is the simple fact that it wasn't produced for the general public to see. It was instead produced for theater owners via trade publications. The image, which I think is truly amazing, was produced on heavy stock paper to be stapled into a magazine and actually appeared on the back of a two-page (three out of four sides) promo for the release of "Run of the Arrow," a western.
I hate to admit it, but I haven't seen "Run of the Arrow," but the poster has a beautiful Indian maiden on it ... plus the movie stars Rod Steiger, Brian Keith and Charles Bronson, so I really should search it out.
As for "The Land Unknown" goes ... well, it wasn't exactly "Jurassic Park," but then again, what movie is?
Plot:
Navy Commander Hal Roberts is assigned to lead an expedition to Little America in Antarctica to investigate reports of a mysterious warm-water inland lake discovered a decade earlier. His helicopter and its small party, including beautiful reporter Maggie Hathaway, are forced down into a volcanic crater by a fierce storm. They find themselves trapped in a lush tropical environment that has survived from the Mesozoic Era. Fighting carnivorous plants, dinosaurs, and a limited time window, they struggle to survive and repair the helicopter, their only means of escape. They are both helped and hindered by Dr. Carl Hunter, a megalomaniac survivor of an earlier expedition, who has learned to adapt to the hostile environment. - IMDB
The film was a low-budget offering, but it is one of my favorites.
As was the case with all of these cinema stills, it was supposed to be displayed at a movie theater where The Land Unknown was being exhibited and then returned to the distributor along with the film.
It is hard to know if this image was displayed in theaters or sent to publications and media outlets for publicity purposes.
"Deep In The Icy Antarctic ... A Paradise Of Hidden Terrors!" As was the case with all of these cinema stills, it was supposed to be displayed at a movie theater where The Land Unknown was being exhibited and then returned to the distributor along with the film.
It is hard to know if this image was displayed in theaters or sent to publications and media outlets for publicity purposes.
This one is a treasure just for that tagline... "Paradise?" ... "Terrors?" One of these words is not like the other! Gotta love that!
Check Out: Cold War Cinema: How ‘Voyage to the Prehistoric Planet’ Became a Unique Cultural Crossover

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