Toys By Roy - Winrock Center Mall - Albuquerque, New Mexico - A Trip Down Memory Lane
If you grew up in Albuquerque, New Mexico , during the 60s, 70s, or 80s, you likely have fond memories of Toys By Roy. The store was easily recognizable thanks to the large rocking horse logo on its front. In 1961, Roy Ater opened his first Toys By Roy in the brand-new Winrock Center Mall, which was marketed as ‘the largest in the Southwest.’ Ater’s toy store quickly became one of the mall's first and most successful retailers. Over the following years, Toys By Roy expanded into a successful franchise with 34 locations across 9 states.